How many do you own? TETON BROS. ORIGINAL TEE

Teton Bros.'s popular TEE series has become a seasonal tradition. Many people are excitedly waiting for the release of the new design, wondering what it will be like this time.

The T-shirt was designed by American designer Tony Deboom.
In addition to developing his own brand, he also works as a graphic designer, providing designs for a variety of fields both domestically and internationally, including Jack Johnson's live posters and the bike brand GIANT.
He and his wife are former triathletes, and still enjoy trail running and biking as hobbies.

https://enduranceconspiracy.com/
https://tydeboom.myportfolio.com/
https://tydeboom.myportfolio.com/teton-bros-japan

Seven years ago, in 2013, I discovered their booth at Outdoor Retailer (OR), an outdoor equipment exhibition held annually in Salt Lake City.
I fell in love at first sight with the attractive graphics and the quality of the T-shirt material, and went to the booth with a glass of whiskey in hand to negotiate.
With the help of alcohol, they hit it off and agreed to create a design exclusively for Teton Bros, which led to this collaborative design.

Because we were so impressed with Tony's sensibility, we didn't make any specific requests, but instead we divided the message we wanted to convey to Teton Bros users into a few keywords and told Tony, and then we turned those into graphics based on that, which is the same method we've used since the first time.

The project with Teton Bros. seems to have become Tony's life's work, and he says he looks forward to receiving the keywords each time.
I've picked out a few of his previous works, and each one is an inspiring and wonderful design that teaches us to enjoy nature to the fullest.